The Use Of Biomimicry A Devastating Human Sustainability...

A definition of Biomimicry: Biomimicry is an approach to the design and production of structures, materials and systems based on nature’s processes and strategies. It is inspired by the understanding that animals, plants and microbes have already solved many of the complex problems faced by humans. A devastating human sustainability problem: Global warming is a gradual increase of the overall temperature of the earth’s atmosphere, caused by the greenhouse effect. In natural circumstances the heat that is radiated by the sun should be re-radiated by the earth’s surface, whereby most of the heat escapes into space. However, increased carbon dioxide emissions and other air pollutants by humans cause more heat to be trapped in the†¦show more content†¦However, it should be mentioned that some research suggests that the temperature may actually be regulated by other means. How could the termite’s ingenious passive cooling system be utilised to help fight global warming? Hypothesis: The termite’s passive cooling system can be used in architecture to greatly reduce electricity usage needed for air-conditioning. Aim: To determine how the termite’s passive cooling system can be mimicked in architecture to reduce electricity needed for air-conditioning. †¢ Main body of research Introduction to the Eastgate Centre concept: Architect Mick Pearce realised that the passive cooling system used by termites to keep their mounds at a constant temperature could be used effectively in human architecture. In 1996 his design, the Eastgate Centre, was opened in Harare, Zimbabwe. This shopping centre and office block is ventilated by natural means, saving large amounts of energy. It provides 5 600 m ² of retail space, 26 000 m ² of office space and parking for more than 400 cars, making it Zimbabwe’s largest office and shopping complex (Source 4). Detailed analysis of termite cooling system: The Eastgate Centre was modelled on an understanding of the termite mound that has since been questioned. More recent research suggests that that the constant temperature in termite mounds is in fact brought about by the active transport of water- soaked earth into the mound and fungi that regulate humidity (Source 5).

Who Was Pablo Picasso - 1678 Words

Who was Pablo Picasso? Opinions vary. But Pablo Picasso (1881-1973) is commonly considered to be one of the greatest twentieth-century radical European surrealist and cubist painters and sculptors to have lived, if not the greatest modern artist that Spain has ever produced. His prolific portfolio included experimentation in everything from printmaking to ceramics, although oil painting was for most of his career his primary medium. His extensive legacy in popular culture and fine art, particularly in abstract geometry and use of color, is extensive and incomparable to all but a few other titans of modern art. He was identified as a child prodigy and was admitted at the age of just 14 to Barcelona s School of Fine Art. Over the†¦show more content†¦This overlapped with his transition into using warmer brown and red palette colors and his shift away from depicting depressing themes to a more neutral stance, both of which defined his Rose Period (c.1904-1907). Picasso s work during these years is still generally considered to be proto-cubist, as it included some semi-realistic elements and geometry. Picasso s interest in African (particularly African tribal) influences is usually considered something of a brief flirtation with subversive form that formed a stepping stone to his lifelong infatuation with depicting his own take on surrealist cubist geometries. His experiments with African themes are considered to have concluded by the start of 1910, in favour of focusing on developing his (then) more successful 1908 experiments in Analytical Cubism into a coherent genre of painting. Nevertheless, Picasso never entirely abandoned his interest in Africa. Some much later work such as the painting Musician (1972) can be said to contain the same influences. Certainly, the enduring influence of some elements of the African Period on Picasso can be seen throughout the work that followed on from it. This is particularly so in Picasso s approach to facial structure and depiction of the human body after 1909. One of his most highly regarded paintings, Les Demoiselles d Avignon (1907), also emerged as an iconic workShow MoreRelatedPablo Picassos Guernica Essay1395 Words   |  6 PagesPablo Picasso. A household name to many - be it good or bad. Pablo Picasso is one of the most famous and influential artists of the 20th century. He is best known, as pablopicasso.org states, â€Å"for co-founding the cubist movement and for the wide variety of styles embodied in his work.† This was an odd progression considering the fact that most of his younger years were spent painting in a mostly realistic style. This all began to change around the 12th century, when Picasso began to push theRead MoreEssay about Picasso and Cubism982 Words   |  4 PagesAlong with George Braque, Picasso was responsible for the invention of cubism. 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After two years of schooling, Picasso transferred for even for advanced tutelage. This did not hold Picasso’s interest, so instead he spent much of his time in cafes and in brothels. Three years later, Picasso won a gold medal

Whap Chapter 15 Free Essays

Chapter 15 1. The economy of the Song Dynasty was one of the most prosperous and advanced economies in the medieval world. Monetary gain was assured from the vigorous overseas trade and indigenous trade along the Grand Canal and Yangzi River 2. We will write a custom essay sample on Whap Chapter 15 or any similar topic only for you Order Now The Tang Dynasty focused on education and foreign policy while the Song Dynasty focused on economic growth and the arts. 3. Under Emperor Taizong Li Shimin’s wise governing, the national strength and social development of the Tang Dynasty reached an unparalleled prosperity – economy and commerce flourished, the social order was stable,corruption never existed. . Zhngguo translates traditionally as the â€Å"Middle Kingdom. † Only in the nineteenth century, Zhongguo became the common name for the country. During this time China expelled and Christians and outlawed the religion. They also started to become more internal and did not try to expand. 5. The Song eventually fell to the Mongols in 1279, who moved against the Southern Song years after the forces of Genghis Khan had defeated the Jin. The Mongols had superior military organization and a better grasp of the advances in military technology 6. During the Sung dynasty the monumental detail began to emerge. A single bamboo shoot, flower,or bird provided the subject for a painting. Among those who excelled in flower painting was the Emperor Hui-tsung,who founded the imperial academy. 7. The most important technological innovation of the Ancient Period was the creation of the wheel. The wheel allowed humans to transport goods over long distances. People could also travel longer. 8. From the fifth century AD Confucian orthodoxy retreated before the popularity of Buddhism and Daoism. But a renaissance came during the Song dynasty when Confucianism responded to the challenge and developed its own metaphysics. This new trend is known as Neo-confucianism, and its main exponent was Zhu Xi (1130-1200). It subsequently became the main orthodoxy of the scholar officials until the demise of the imperial system in 1912. 9. Because of the remarkable durability of Chinese civilization as well as its marvelous technological and economic innovations, other cultures began to imitate China. Japan, Korea, and Vietnam were all drawn into China’s cultural and political orbit in the post classical period. Each country interacted with China differently 10. It indicated that this person was of such high social status that she didn’t have to do any work – that she could be carried from place to place by servants, that her every need would be catered to by others. How to cite Whap Chapter 15, Essay examples

Business Analysis and Valuation a Case of Vietnam

Question: Discuss about the Business Analysis and Valuation a Case of Vietnam. Answer: Introduction Advancement in technology makes the world appear smaller. Business has become easier than before as it can be conducted in any country in the world due to advancement in international trade. Brands originating in one country are available in another country such as BMWs. Globalization offers multiple opportunities which in turn give serious challenges to the business. Innovative marketing strategies are required for the business to sustain the competitiveness. The complicated process in product marketing is coping up with new changes. Effective marketing is meeting the changing demands and wants of the customer. Launching products in a new market brings forth new hurdles. Before developing marketing strategies, it is necessary to have a clear understanding of the new target market both its external and internal environment. Therefore, before assessing the results of international marketing strategies, it is essential to properly scrutinize the political, economic, cultural and legal factors of the target market. The report deals with marketing of Yeo Hiap Seng Ltd or Yeos products in the new target market- Vietnam. The purpose of this report is to develop a market strategy for launching Yeos products. The report presents the overview of the organization. Further, it gives detailed PESTEL and SWOT analysis of the target market along with the detailed market analysis. Further, it discusses the marketing strategy of Yeos Company to launch its products in Vietnam. In this context, the report provides details such as objectives and strategies, a positioning of the product, marketing mix, implementation, and control. Overview of the organization Yeo Hiap Seng Ltd is a drink manufacturing company in Singapore (Wong et al., 2013). This company is also an investment holder in Malaysia and Singapore. This company has rich heritage since several hundred years. It has laid its strong footprints not only in Singapore but also in Europe, Australia, New Zealand, US, Japan, China, Hong Kong, Myanmar, Pacific Islands, and Cambodia (McNeill, 2013). It manufactures its Asian drinks, and with the license from Pepsico, it also produces Mug Root Beer, Mountain Dew, Pepsi, and 7Up. The Asian beverages manufactured by Yeo include Justin and Pink Dolphin (Wong et al., 2013). It firmly believes in producing high quality of food and beverage products. Additionally, Yeo smartly manages other international brands such as Evian, Red Bull, Gatorade, Erika Diaries and Uni-President. This well-loved household brand is excelling continuously due to its innovativeness and intimate knowledge regarding customers needs and wants. With its hard work and eff ort, Yeo's has successfully established itself as the international brand and is expanding beyond Asian horizon (Lee et al., 2015). The vision of YHS is to be a leading food and beverage company in the global market. Its mission is to satisfy its customers with high quality products with its innovative strategies and by embracing excellence (Wong et al., 2013). Currently, it aims to launch its food and beverage products in Vietnam. For this purpose, it performs the market analysis of Vietnam. Along with it Yeo's marketing strategies, a positioning of the product, marketing mix, implementation and control will be discussed in the subsequent sections. Business environment A company must perform a detailed research on the target market before launching its products (Baker Saren, 2016). Therefore, Yeo performs Vietnamese functional food market research and considers both the internal and external factors that may influence its product launch. The first step of country analysis includes PESTEL analysis tool. It helps in investigating macro environmental factors that may affect Yeo Hiap Seng Ltd (Kotler et al., 2015). In the business world, the word macro environment refers to external factors that affect decision making, performance, and strategies of organization (Nguyen, 2013). It will be followed by SWOT analysis that is useful to address the marketing pillars- price, product, place of sale and promotion." Next to it a more in-depth market analysis is performed to review the market characteristics of Vietnam. Figure: Decision framework for entry into foreign market (Source: self-created) PESTEL analysis Figure: PESTEL model with two additional components (Source: Nguyen Ha, 2013) Political factors- According to (Nguyen, 2013) since 1975, Vietnam is holding a tight grip on its power. This single-party state follows a communist ideology. Since 1986, Vietnam is undergoing serious political and structural reforms. It has become more open for civil participation, which in a way supports its vision to become a modern and industrialized nation (Griffin, 2016). In comparison to other countries Vietnam has lesser political turmoil or a threat of terrorism. Its political stability is the key to growth. Recently, Vietnam has been accepted as a member of World Bank, Asian Development Bank, Asia-Pacific Economic Cooperation forum, United Nations, International Monetary Fund and World Trade Organization (Nguyen Ha, 2013). These are the traits which make it an attractive trade and investment partner. According to Wertheim-Heck et al., (2014) Singapore and Vietnam have outstanding and multifaceted bilateral relationship. In 2012, there has been the improvement in trade figures. Singapore exports to Vietnam grew by 13% and Vietnam exports to Singapore increased by 18% (Gates et al., 2014). In 2014, the third largest foreign investor in Vietnam was Singapore, which contributed 1300 projects and a total investment of 32 billion US dollars. Both the countries have good cultural relations as well. The Vietnamese students who are highly proficient in English and have completed junior secondary school receive scholarships from Ministry of Education of Singapore. Both the countries have a shared interest in endorsing mutual trade and investment. The fast growing economy of Vietnam along with its structural reforms is a great opportunity for further development of trade and investment relations (Bachelor, 2013). Economic Factors There is a robust transformation in the economy of Vietnam. It has changed from the poorest country in the world to lower-middle income country. In 2010, its income per capita was reported to be 1130 USD. In 2013, the GDP per capita of this country reached 1765 USD (Griffin, 2016). According to Wertheim-Heck et al., (2014) Foreign Direct Investments level in Vietnam has been sustained for 10-12 billion USD/year. Vietnam is leading in the world regarding stock market. In 2014, the net foreign inflow was found to be 107 million USD. In 2012, the consumer spending in Vietnam had increased by nearly 100 billion USD. The value of food expenditure has increased from 23,102 million USD to 31,500 million USD in the period of 2010-2013 (Gates et al., 2014). According to reports of Nguyen Ha, (2013), Vietnam is found to be the fastest growing FMCG market particularly in the area of dairy products, beverage, and foods showing 21.5% growth in the year 2013. In 2013, the inflati on rate has significantly reduced by governments intervention to below 6%. The central bank is reducing the interests rates to support business in Vietnam. Therefore, foreign investors can easily access funds in Vietnam (Griffin, 2016). Social Factors According to Wertheim-Heck et al., (2014), the total population of Vietnam is approximately 94 million and for every dependent individual with age 15 or above 60, there are two or more working individuals of age range 15-60. There are several health concerns in Vietnam rising due to modern lifestyle, which includes, increasing consumption of fast food, tobacco, and alcohol abuse. Hence, there is a number of cardiovascular diseases reported in Vietnam. According to reports of (Lee et al., 2015), there is massive growth of middle-class consumer segment and spending with 46 billion USD in 2012. There is the increase in food and beverage industries in Vietnam (Gates et al., 2014). Technological Factors- Vietnam is developing in the field of technology. It spends 10% of its GDP annually in telecommunication, energy, sanitation, and water and transport system, which are essential for modernization and industrialization in the country (Tuan Yoshi, 2016). The government of Vietnam is planning to purchase patent in the areas such as information technology, automation, and manufacturing. The country is the week in food process technology because of which it does not manufacture high quality of food which is an influential factor for Yeo (Gomez et al., 2014). Environmental Factors Vietnam experiences diverse climate. The summer temperatures may rise to 400C. It hampers businesses depending on hydroelectric plants due to regular power failure (Griffin, 2016). Yeo may suffer in its business as many of its products needs refrigeration. Additionally, Vietnam is reported with the high level of pollution that may trigger high-risk conditions such as heart strokes (Gates et al., 2014). Legislative Factors- The food and safety laws of Vietnam indicates that to be licensed the food products must meet the health and quality standards. It must meet all the requirements related to advertisement, labeling, importing and exporting. The import tariff for functional food products is marked at 30% in addition to 10% VAT tax (Lam et al., 2016). Conclusively, Vietnam welcomes foreign investment because of its political stability and strong economic growth. Vietnam has transparent, and open market and other factors are also favorable for Yeos product launch. It has an inexpensive workforce, abundant resources, and a good geographic position. However, there are some challenges faced by Vietnam, which are, poor infrastructure, an absence of predictability, low education attainment, and skills. SWOT Analysis Strength- Vietnam attracts foreign investment due to rapid growth in food processing industry. There is the increase in brand recognition among the Vietnam consumers particularly the wealthy and the young class. Alcohol and another beverage consumption are significantly increasing in Vietnam. The main advantage for domestic manufacturers in current global instability includes a stable supply of raw materials, agricultural products, and pricing system (Gates et al., 2014). Weakness- The income consumers face disparity due to a difference in income earnings between urban and rural areas. Except for sectors like dairy and confectionery, the overall food processing industry is very fragmented. The country is too slow in adopting latest technology in the food and agricultural sector. It may significantly hamper Yeo's production system. Although the government is giving its best effort, Vietnam's infrastructure is still weak. The transport system is weak with ports and railways not meeting the economic growth and has the little link with the outside world (Gomez Tuan, 2014). Opportunity- The market barriers may be eliminated if Vietnam joins the WTO, which may benefit the exporters. The competition may increase with redesigning of trade restrictions. The lifestyle changes in urban areas are positive with consumers mainly demanding high quality and expensive food items (Tuan Yoshi, 2016). Additionally, there is the increase in income and convenience in urban areas. There are more investment opportunities in Vietnam due to its increasing domestic market, export facilities, cheap labor, and successful privatization of food companies. There is the increase in investment in food and beverage industry due to higher consumer spending in soft drinks and alcohol. Therefore, drinks manufacturers can come up with diversified products with health benefits to attract consumers. The tourism industry is growing with increased profitability and convenience for packaged goods. The agricultural sector, however, requires a strong investment, which may enable the investors to count on "support policies of the state" (Nguyen et al., 2015). Threats- following the Vietnams WTO membership, the small companies may remain behind in the fierce competition due to lack of affordability to exist in the market. The inflationary pressure may arise due to Vietnam Dong devaluation. In 2010, there was the rise in consumer price inflation. The BMI predicts a rebound in the mid double-digit year. Manufacturers in the food industry may face a risk of profit due to increase in the cost of agricultural commodities (Griffin, 2016). Market analysis There are several health concerns in Vietnam rising due to modern lifestyle, which includes, increasing consumption of fast food, tobacco, and alcohol abuse. Hence, there is number of cardiovascular diseases reported in Vietnam. People are increasingly opting for health drinking habits, which is an added advantage for drinks manufacturers. The health supplement market has grown by 11% by the year 2013. Evidently, the Asian consumers are demanding products that may support their busy lifestyle. Therefore, Vietnam welcomes more entrances in the health supplement industry (Wong et al., 2013). Since last five years, there is a tremendous growth in the food market. By the year 2012, there were 1785 enterprises in Vietnam selling more than 10,000 functional food products. The high cost of the food products is due to the lack of development in technology and high import tax. Yeo may reap added advantages by manufacturing functional foods in Vietnam. To combat the growing health disasters es pecially the cardiovascular diseases the government is advocating higher consumption of functional foods by supporting the customers. However, the Vietnam Association of Functional foods fails to supervise the market appropriately with inadequate punishments for the derogations (Griffin, 2016). The consumer survey by Gates et al., (2014) in Ho Chi Minh City showed the higher preference for health among consumers and high spending on milk, food, and other beverage products. The major channels for distribution include supermarkets, drug stores, online stores and specialty stores. The drug stores will be permitted to sell the functional foods only if it has Certificate of Food Hygiene and Safety (Gomez Tuan, 2014). Supermarkets were found to be an effective distribution channel for drinks and other beverages. Consumers in Vietnam are not comfortable with online marketing. Yeo must carefully choose its distribution channel depending on its product types and storage requirements. Marketing strategy The Yeo Company has analyzed the external and internal factors of the target market- Vietnam. Therefore, the next objective to the market entry is to develop a marketing strategy. However, there is no specific strategy; best action should be taken depending on the circumstances. A business must identify the risks, the controlling level, and the required resources. Figure: Target market entry, risk resources, and control (Source: Nguyen Ha, 2013 ) Market segmentation Firstly, the target segment includes people from all groups, with the geographic region in the market segmentation being the urban area. Yeo's beverages are applicable for consumption by both the middle and the upper-class consumers. Yeo's products contain low calories. Therefore, it has health benefits that may give the advantage to the diabetic patients. Positioning of product The product shall be positioned in the market in a manner that will attract the early adopters. The positioning of the product includes sports segments, women, and men of all ages groups as well as children. Firstly, Yeo must explain its customers about the usefulness of the product, its innovativeness and its difference from the other products of the competitors. Simultaneously, it must vigilantly note customers feedback and expectations. Secondly, it must create an appeal for its brand by vigorous advertisements (Cushnan, 2016). Implementation and control Creating awareness among the consumers is a vital step in any business. According to Kotler et al., (2015), the key strategy is to use sports person for endorsing the food related product. The reason being sports person are the icon of fitness and health, therefore; clients tend to believe the health benefits of the products and eventually accept them. The strategic positioning of the product can be enhanced by using blogs in the internet and online marketing through Facebook, Twitter. This will help stimulate the young consumers quickly. Digital marketing (using viral videos, SEO) can easily increase product awareness (Cushnan, 2016). The three core elements of product strategy include- distribution, promotion and customer support (Baker Saren, 2016). Yeo can choose from one of the distributing channels in the Vietnam discussed above after carefully considering the pros and cons. Promotion greatly depends on the online presence of the product and rigorous advertisements. The crowd based campaign is an additional boost to increase the customer support. Such campaigns provide an opportunity to speak with media analysts to brief details of a product and its relevance and ensure long-term market presence (Rundle-Thiele et al., 2015). A successful promotional activity determines the success rate of a product after its launch in the market. Customer will develop a positive concept of the product once they are convinced that it offers both mental and physical vitality. This will work as the template for the next step that is expanding the product distribution (Baker Saren, 2016). Packaging plays the major role while ma rketing, however, it must meet the food and safety standards as discussed earlier. It must have a distinct catchy logo and relevant product information as per the guidelines of Vietnam. The product must receive approval from FDA. One can determine pricing rates by using the cost-plus method. It involves getting the desired profit by calculating the overall production and other promotional costs of products. At the initial level, penetration pricing system can be used which means setting the product at the lower price initially for faster diffusion of product in the market (Tuan et al., 2016). The organization has to initially trust the agents as the product moves from the from supplier to manufacturer to wholesaler to retailer to consumer (Kotler et al., 2015). The distributors will ultimately deliver the product to the customers. They must be paid high fees initially as they are the final representatives of the product. See the Appendix for the action plan. Conclusion Conclusively, the food and beverage industry is growing well in Vietnam, which is attractive for foreign investment. Consumers are more interested in buying local Vietnamese products. Therefore, YHS ltd must work hard to establish its market. The great potential of Vietnamese market is evident through PESTEL analysis. Food manufacturers can generate huge profits by delivering health benefits to the consumers. It is apparent from the market analysis that Yeo Hiap Seng Lt. has great opportunities in the Vietnamese market. Vietnam welcomes foreign investment because of its political stability and strong economic growth. Vietnam has the transparent and open market, and other factors are favorable for Yeo's product launch. It has an inexpensive workforce, abundant resources, and a good geographic position. However, there are many threats as discussed under SWOT analysis that is not under the control of Yeo Company. Therefore, Yeo must take appropriate decisions keeping in mind all the pro s and cons of the Vietnamese market. However, further research regarding competition among the food and beverage sector in Vietnam is recommended before Yeo makes its entry into Vietnam. The learning outcome of this study includes clear concept about business strategies, market research, analysis of the external and internal market environment, a positioning of product and services and finally reaching the customers. References Bachelor, O. (2013).Business analysis and valuation a case of Vietnam dairy products joint stock company (vnm)(doctoral dissertation, Vietnam national university). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. BBC. 2013. Vietnam profile. Available at https://www.bbc.com/news/world-asia-pacific-16567315 ( referenced 16. March 2014) Brown, D. (2014). Vietnam in the Global Economy by Thomas Jandl (review).Contemporary Southeast Asia: A Journal of International and Strategic Affairs,36(2), 329-332. Cook, J. (2014). Back from the brink.Instyle, (Jan/Feb 2014), 46. Cushnan, D. (2016). Start-ups, Singapore and serious potential.Australasian Leisure Management, (114), 42. Gates, C., Noerlund, I., Vu, V. C. D. (2014).Vietnam in a changing world. Routledge. Gomez, E. T., Tuan, W. Y. (2014). Family Firms and Brand Products in Vietnam: Originality, Productivity and Sustainability.The Copenhagen Journal of Asian Studies,32(1), 76-98. Griffin, K. (Ed.). (2016).Economic reform in Vietnam. Springer. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lam, N. D., Mujtaba, B. G., Chat, T. N., Quan, T. M. (2016). Sustainable Growth and Ethics: A Study of Business Ethics in Vietnam between Business Students and Working Adults. Lee, B. E., Kang, J. (2016, July). From Product To Category: How An Innovative Product Type Could Grow Into A Dominant Product Category. In2016 Global Marketing Conference at Hong Kong(pp. 1116-1117). Lee, K. S., Lim, G. H., Tan, S. J. (2015). Conventional strategy frameworks and their applicability to SMEs: Lessons from a case study.Journal of Small Business Strategy,10(1), 25-40. Lee, K. S., Lim, G. H., Tan, S. J. (2015). Conventional strategy frameworks and their applicability to SMEs: Lessons from a case study.Journal of Small Business Strategy,10(1), 25-40. McNeill, L. (2013). Sales promotion in Asia: successful strategies for Singapore and Malaysia.Asia Pacific Journal of Marketing and Logistics,25(1), 48-69. Nguyen, H. (2014). Vietnamese Functional Food Market Research: case study: Raisio Benecol the Vietnamese Cardiovascular Health Market. Nguyen, L. D., Mujtaba, B. G., Cavico, F. J. (2015). Business ethics development of working adults: a study in Vietnam.Journal of Asia Business Studies,9(1), 33-53. Nguyen, M. T. (2013). Impacts of FDI on technology upgrade and employment of Singapore and Malaysia, lesson for Vietnam. Nguyen, Q., Ha, P. (2013). Vietnamese confectionery market analysis and entry plan: case: Candyking Finland Oy. Rundle-Thiele, S., Nguyen, B., Rowley, C. (2015). Social marketing: Singapore, Malaysia and Thailand.Ethical and Social Marketing in Asia, 131-144. Rundle-Thiele, S., Nguyen, B., Rowley, C. (2015). Social marketing: Singapore, Malaysia and Thailand.Ethical and Social Marketing in Asia, 131-144. Shams, F., Huisman, J. (2016). The role of institutional dual embeddedness in the strategic local adaptation of international branch campuses: evidence from Malaysia and Singapore.Studies in Higher Education,41(6), 955-970. Tuan, N. P., Yoshi, T. (2016). Organisational capabilities, competitive advantage and performance in supporting industries in Vietnam. Wertheim-Heck, S. C., Spaargaren, G., Vellema, S. (2014). Food safety in everyday life: Shopping for vegetables in a rural city in Vietnam.Journal of Rural Studies,35, 37-48. Wong, D., Chong, A., Qiu, S., Lin, J. (2013). Report on soft drink market (business development).