Winning vs. Fair Play Are they incompatible Essay Example Essay Example

Winning versus Reasonable Play: Are they incongruent? Exposition Example Paper Winning versus Reasonable Play: Are they incongruent Essay Introduction The character qualities of the â€Å"winner† are installed inside every single American. It is a country that endure and flourished against substantial chances. That heritage shapes a large number of the perspectives we have today about winning and losing. The significance of winning has pervaded our way of life from the business world to elite athletics to neighborhood youth soccer associations. The drive to win is essential both for our endurance and for our proceeded with quest for greatness. Greatness, thusly, benefits society in general. This is the reason the drive to win has a significant job in our general public. A commendable objective for society is to make an environment where the drive to win not just exists together with reasonable play and sportsmanship yet in addition works pair with them. Actually one doesn't nullify the other. Winning and reasonable play/sportsmanship can really upgrade one another. In that kind of condition we as a whole success. Winning Winning versus Reasonable Play: Are they contradictory? Exposition Body Paragraphs As indicated by Peck â€Å"It isn't right to view some other person as, from the earlier, as an item or an it† (1993). The early European pioneers who came to America perceived this. In the long run, the idea of individual rights was arranged into the Constitution. Despite the fact that every individual pioneer was headed to get their â€Å"piece of the pie†, they comprehended that collaboration would likewise consistently be important. Simultaneously there is a reality that every individual must face. Engh composes that â€Å"Winning is the thing that we as a whole should do all through life to succeed.† (2002). Reasonable play and thought for others can’t consistently be suited in the truth of regular day to day existence. Sports are an analogy forever. The significance put on winning is only an impression of society overall. The individuals who win reliably in sports, profession and life harvest the lion’s portion of society’s rewards. Sin ce these prizes are not vast in gracefully; there will consistently be solid rivalry over them. That is how society is structured. As a country that plan has served us well. Despite the fact that the vast majority, whenever asked, would see sportsmanship, reasonable play and morals as great characteristics; our general public sends blended messages. Individualistic, childish conduct is regularly remunerated. Competitors and agents who cut corners to make it to the top are regularly depicted as saints. Once in a while sportsmanship can really imperil each one of those included. In the event that a competitor in the warmth of rivalry is diverted by contemplations of sportsmanship, wounds can result. As one youthful competitor put it â€Å"The football field is no spot to consider ethics† (Canadian Centers Teaching Peace, 2008). Morals come in the standard creation process for the game. The game is intended to be won or lost. Vince Lombardi, the effective Green Bay Packers mento r of the 1960s once said that â€Å"Winning isn’t everything. It’s the main thing†. His expression not just propelled the Packers to greatness; it likewise motivated the American culture. The announcement took advantage of an inclination that lay somewhere down in the American mind. Reasonable Play and Sportsmanship Winning is certifiably not a terrible thing. Again and again, it has been depicted along these lines. It doesn't need to be equivalent with eagerness or the wiliness to enjoy untrustworthy conduct to win. Winning has a significant job in proceeding with a cultural quest for greatness. Without this interest the way of life would get stale and at last kick the bucket. The facts demonstrate that that the preset guidelines of the game, whatever it might be, do a lot to oversee the movement and support reasonable play. There is a higher incentive to winning than simply the shallow, however. Engh composes that â€Å"The very qualities we can learn through sorted out games †things, for example, morals, reasonable play and sportsmanship †are the exercises that will manage us to be as well as can be expected in life† (2002). Winning dishonestly or without regard for the rival in sports can prompt a descending procedure for the victor. The mischief to the â€Å"losers† in this situation is self-evident. The mischief to the â€Å"winner† might be similarly as extraordinary over the long haul. Delany states that: When somebody chooses to legitimize certain conduct trying to increase an edge over an adversary, they are probably going to take part in other freak activity. (2003) Fair play and sportsmanship have significant cultural tasks to carry out. These qualities are similarly as imbued in people as the drive to win. A case of this can be found in an ongoing all around advertised episode at a women’s school softball match-up. Having hit what seemed, by all accounts, to be a match dominating grand sla m; a player was harmed and incapable to advance around the bases. In the event that her partners helped her in any capacity the run would be refused. Rather two players from the rival group hefted her around the bases, permitting her to contact each as they passed by. The open response to this episode of unadulterated sportsmanship is telling. The young ladies were regarded over and again and showed up on national television shows. Would it be able to be that sportsmanship and reasonable play are themselves types of winning? A Meeting of the Minds Winning without respect can just bring a shallow joy. It additionally welcomes others to treat the â€Å"winner† similarly. A significant number of the human rewards that join winning are lost when the triumphant is finished by cheating. The champ may get the compensations of winning yet without the genuine satisfaction winning a reasonable and sportsmanlike rivalry brings. Sports can be a decent field for supporting characteristics of future achievement in kids. Simultaneously, it very well may be taken excessively far. Winning is significant on the grounds that it is both a procedure of self inspiration and of collaboration. Sports show a structure that we as a whole need to know so as to prevail in later life. Figuring out how to win is a procedure, as is figuring out how to lose and how to be sportsmanlike. For kids, the weight of a success no matter what attitude frequently doesn't make the ideal outcome. Engaged, effective people are the special case to the standard. Regularly this weight is an interruption as opposed to a support to center. Guardians who see different guardians empowering a â€Å"win no matter what attitude† regularly feel constrained to do likewise with their children. The outcome is frequently not what they had sought after. Truth be told, â€Å"The probability is that the experience will turn a great deal of these children off to sorted out games participation† (Engh, 2 002). In sports and in life there is cooperation up and down the way. Singular winning never comes without the help and help of a large group of others including guardians, companions, colleagues, partners and even adversaries. These people gain from one another here and there. At the point when the opposition being referred to is reasonable and described by sportsmanship, the champ really upgrades his odds of winning once more. Winning deceptively alternate routes the learning procedure. In that sense the non-sportsmanlike or exploitative champ is just harming himself. These practices likewise open the victor to comparable conduct coordinated his direction. The main contrast is that this time society will completely legitimize the conduct on the grounds that the champ brought it upon himself. The Packers of Vince Lombardi were all around regarded victors. They were a group of people, each endeavoring to play out his errand as well as could be expected. As a group they played decent ly and with great sportsmanship †and each man received the benefits. Finding a harmony between â€Å"winning is the main thing† and reasonable play and sportsmanship is a commendable objective for society. The entirety of the aptitudes engaged with discovering this parity are important for extreme accomplishment throughout everyday life. End In numerous manners sport is â€Å"a microcosm of society† (Delaney, 2003). As such it uncovers the issues just as the guarantee of society. It mirrors the beliefs we find significant as a culture. Winning is acceptable. There is more than one approach to win. Winning is additionally a nonstop procedure, an extraordinary one game or occasion. Indeed, our general public rewards and praises singular accomplishment, in any event, when the accomplishment was picked up by morally faulty methods. The image is progressively confused. Individuals who succeed at all expenses frequently address an overwhelming cost. The greater part of us will never be in the situation of those we consider depicted to be victors on TV and in the media. Subsequently it is not entirely obvious the results these individuals face for unscrupulous conduct. They run from criminal inclusion to despondency to the absence of confided in loved ones. For a few, this will be a reasonable tradeoff for winning in the shallow sense. The greater part of us need a more extensive meaning of winning. Rivalry of any sort will never be completely moral and totally sportsmanlike. It is the push to be like this that matters. This recognizes the genuine victor from the shallow one. Eventually our general public is an enormous group of numerous people. It is reliant both on the individual quest for progress and a specific degree of collaboration. The act of sportsmanship doesn't hurt the quest for either component. Rather, it improves both. Presently before his passing the incredible mentor Lombardi said â€Å"I wish I had never said doomed [winning is t he main thing] thing. I implied the effort.having an objective. [not] for individuals to smash human qualities and profound quality (Reinharz Anderson, 2000). Sources Business Week. (2006). â€Å"Yes, Winning is Still the Only Thing†. Recovered 5/14/2008 from:http://www.businessweek.com/magazine/content/06_34/b3998403.htm?chan=top+news_top+news . nbsp; Canadian Centers Teaching Peace. (2008). â€Å"Sports: When Winning is the Only Thing would violence be able to be Far Away?† Retrieved 5/14/2008 from: =http://www.peace.ca/sports.htm information wpel-link=external rel=nofollow>http://www.peace.ca/sports.htm . nbsp; Delany, Tim. (2003). â€Å"Sports and Deviant Behavior†. Theory Now. Recovered 5/14/2008 from:

Our War Against Terrorism is Justified Essay -- September 11 Terrorism

Our War Against Terrorism is Justified  This exposition will address the inquiry whether the war against psychological warfare pronounced by President George W. Shrubbery is a simply war.  As indicated by the September 22nd version of Star-Ledger, Professor Richard Falk, of Princeton University said  â€Å"the predominant press have transformed into a 'war-preparing system' prompting exceptional influence of people in general on the side of a military reaction. We are living in a general public that is so persuaded of its own honesty that it is prepared to set out all alone 'sacred war,' Falk said. He said that if and when the United States chooses to utilize drive, it ought to do so just in conformance with universal law and as per the standards of a simply war. These would incorporate creation it unlawful to target non-military locales or individuals, ensuring the reaction is proportionate and guaranteeing that no pointless agony is delivered. In Bush's location (Thursday night) I saw no indications of affectability to any of these limits, no respect to the authority of the United Nations, Falk said.  As opposed to what Prof. Falk proposed, our nation considers before embraced such activities whether it agrees to the portrayal of a simply war. We had such a conversation, for instance, before moving to turn around Iraq's attack of Kuwait in 1990. There was a decent meeting on the CNN site on the subject of a simply war.  I don't accept there is any contradiction that peaceful techniques for settling clashes should consistently be utilized when they are conceivable. In any case, this isn't generally conceivable. Along these lines the principal thing to note is that there is such an unbelievable marvel as a simply war. The convention returns to St. Augustine and has been exceptionally evolved over the penny... ... While moving against container Laden and the decision Taliban which secures him, Pres. Hedge and his counsels have unmistakably expressed that we have no fight with the Afghan individuals. Rather than dropping bombs on them, our administration has begun to transport food to reduce the intense misery brought about by over twenty years of continuous war. There has not been any military activity simply for making a move or alleviating any alleged open want for retribution.  In this manner I presume that the war against psychological warfare meets each of the four models of a simply war.  Sanity, temperance, and a comical inclination all depend, however in various ways, on having a legitimate feeling of extent. I recommend that early pundits of the war on psychological oppression come up short on the fundamental feeling of extent. They pay attention to themselves as well, and the circumstance and the thoughts it contains not genuinely enough.

LinkedIn Buzzwords 2018 Will the Top 10 Lose Their Steam in 2019

LinkedIn Buzzwords 2018 Will the Top 10 Lose Their Steam in 2019 LinkedIn has been publishing a list of the top 10 buzzwords found in LinkedIn profiles since 2010. These lists of words, some of which you might want to avoid because of over-popularity, are a compilation of the most commonly used terms from the previous year. (You can read my previous articles on LinkedIn’s buzzwords from 2010, 2011, 2012, 2013, 2014 and 2016 here.) LinkedIn shared their latest buzzwords list back in January and somehow I missed it (sorry!). Better late than never, right? Since LinkedIn has been curating these lists for eight years, there is technically a potential for 80 different words; however, only 30 have ever shown up. Indeed, less than three dozen words have been dominating LinkedIn profiles for almost a decade. Want to see all of the lists side-by-side? I did! LinkedIn Buzzwords from 2010 to 2018 2010 2011 2012 2013 2014 1 Extensive experience Creative Creative Responsible Motivated 2 Innovative Organizational Organizational Strategic Passionate 3 Motivated Effective Effective Creative Creative 4 Results-oriented Extensive Experience Motivated Effective Driven 5 Dynamic Track Record Extensive Experience Patient Extensive experience 6 Proven track record Motivated Track Record Expert Responsible 7 Team player Innovative Innovative Organizational Strategic 8 Fast-paced Problem Solving Responsible Driven Track record 9 Problem solver Communication Skills Analytical Innovative Organizational 10 Entrepreneurial Dynamic Problem Solving Analytical Expert 2015 2016 2017 2018 1 Strategic Specialized Specialize Specialized 2 Organizational Leadership Experienced Experienced 3 Motivated Passionate Skilled Leadership 4 Driven Strategic Leadership Skilled 5 Passionate Experienced Passionate Passionate 6 Track Record Focused Expert Expert 7 Responsible Expert Motivated Motivated 8 Extensive Experience Certified Creative Creative 9 Dynamic Creative Strategic Strategic 10 Creative Excellent Focused Successful The Only 30 LinkedIn Buzzwords Ever Published Here are the 30 words that have appeared in LinkedIn’s Buzzwords article over the years, ranked by the number of times they’ve appeared. Rank All Buzzwords Since 2010 How Many Times They Appeared in the Top 10 1 Creative 8 2 Motivated 7 3 Strategic 6 4 Expert 5 5 Extensive Experience 5 6 Organizational 5 7 Passionate 5 8 Innovative 4 9 Responsible 4 10 Track Record 4 1 Driven 3 2 Dynamic 3 3 Effective 3 4 Experienced 3 5 Leadership 3 6 Problem Solver/Solving 3 7 Specialize/ Specialized 3 8 Analytical 2 9 Focused 2 10 Skilled 2 1 Certified 1 2 Communication Skills 1 3 Entrepreneurial 1 4 Excellent 1 5 Fast-paced 1 6 Patient 1 7 Proven Track Record 1 8 Results-Oriented 1 9 Successful 1 10 Team Player 1 You may or may not be surprised to learn that seven of the same words have been on the list for the last three years consecutively. These words are not so bad, really. I’m honestly relieved that “Extensive Experience” seems to have dropped off the lists and that “Proven Track Record” is not on them at all! What Should We Make of the Top 10 LinkedIn Buzzwords? While there’s an idea out there that we should avoid these “overused” words, at some point we need to accept that some of the Top 10 LinkedIn Buzzwords have longevity for good reason. They are important and might not be going away. Let’s take a look at the seven most popular words for the past three years. Many of these are useful. Your viewers on LinkedIn want to know where you “Specialize,” plus your specialties serve as keywords with SEO value. The same can be said about “Expert” â€" as long as you truly have significant knowledge of an area. “Experienced” might not be as valuable unless it comes with a number of years. “Leadership,” while perhaps overused, is an important skill and there aren’t a lot of other ways to say it. Hopefully you have a qualifier with “Leadership” like “Strategic Leadership,” “Team Leadership,” “Thought Leadership,” etc.  And note the “Strategic Leadership” scores you two buzzwords in one! Speaking of which, “Strategic” is an unavoidable and essential word for anyone in a senior role. “Creative” is the name of a department and of a deliverable, not just a nice adjective, so it makes sense that it would be on the list repeatedly. Just make sure that if you claim “Creative” as an adjective describing yourself that you back it up with evidence. My least favorite repeating word is “Passionate.” If you have stated that you are “passionate” about something, consider that you might be able to convey your passion in another way, such as through examples and a tone of excitement. The one other word I must address is “Successful,” which is a new arrival to the 2018 list. “Successful” is probably the word I most often delete from people’s resumes. If you get clear results from an action, clearly you are successful and you don’t have to use that word to tell us so. Saying you’re successful does not convince us that you are â€" it’s your results that speak to your success loud and clear. So… which of the Top 10 LinkedIn Buzzwords appear in your LinkedIn profile? Is it time to reevaluate? Do you want to keep them or toss them? Or will you withhold judgment until January for the next round of buzzwords to come out?

The Use Of Biomimicry A Devastating Human Sustainability...

A definition of Biomimicry: Biomimicry is an approach to the design and production of structures, materials and systems based on nature’s processes and strategies. It is inspired by the understanding that animals, plants and microbes have already solved many of the complex problems faced by humans. A devastating human sustainability problem: Global warming is a gradual increase of the overall temperature of the earth’s atmosphere, caused by the greenhouse effect. In natural circumstances the heat that is radiated by the sun should be re-radiated by the earth’s surface, whereby most of the heat escapes into space. However, increased carbon dioxide emissions and other air pollutants by humans cause more heat to be trapped in the†¦show more content†¦However, it should be mentioned that some research suggests that the temperature may actually be regulated by other means. How could the termite’s ingenious passive cooling system be utilised to help fight global warming? Hypothesis: The termite’s passive cooling system can be used in architecture to greatly reduce electricity usage needed for air-conditioning. Aim: To determine how the termite’s passive cooling system can be mimicked in architecture to reduce electricity needed for air-conditioning. †¢ Main body of research Introduction to the Eastgate Centre concept: Architect Mick Pearce realised that the passive cooling system used by termites to keep their mounds at a constant temperature could be used effectively in human architecture. In 1996 his design, the Eastgate Centre, was opened in Harare, Zimbabwe. This shopping centre and office block is ventilated by natural means, saving large amounts of energy. It provides 5 600 m ² of retail space, 26 000 m ² of office space and parking for more than 400 cars, making it Zimbabwe’s largest office and shopping complex (Source 4). Detailed analysis of termite cooling system: The Eastgate Centre was modelled on an understanding of the termite mound that has since been questioned. More recent research suggests that that the constant temperature in termite mounds is in fact brought about by the active transport of water- soaked earth into the mound and fungi that regulate humidity (Source 5).

Who Was Pablo Picasso - 1678 Words

Who was Pablo Picasso? Opinions vary. But Pablo Picasso (1881-1973) is commonly considered to be one of the greatest twentieth-century radical European surrealist and cubist painters and sculptors to have lived, if not the greatest modern artist that Spain has ever produced. His prolific portfolio included experimentation in everything from printmaking to ceramics, although oil painting was for most of his career his primary medium. His extensive legacy in popular culture and fine art, particularly in abstract geometry and use of color, is extensive and incomparable to all but a few other titans of modern art. He was identified as a child prodigy and was admitted at the age of just 14 to Barcelona s School of Fine Art. Over the†¦show more content†¦This overlapped with his transition into using warmer brown and red palette colors and his shift away from depicting depressing themes to a more neutral stance, both of which defined his Rose Period (c.1904-1907). Picasso s work during these years is still generally considered to be proto-cubist, as it included some semi-realistic elements and geometry. Picasso s interest in African (particularly African tribal) influences is usually considered something of a brief flirtation with subversive form that formed a stepping stone to his lifelong infatuation with depicting his own take on surrealist cubist geometries. His experiments with African themes are considered to have concluded by the start of 1910, in favour of focusing on developing his (then) more successful 1908 experiments in Analytical Cubism into a coherent genre of painting. Nevertheless, Picasso never entirely abandoned his interest in Africa. Some much later work such as the painting Musician (1972) can be said to contain the same influences. Certainly, the enduring influence of some elements of the African Period on Picasso can be seen throughout the work that followed on from it. 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Whap Chapter 15 Free Essays

Chapter 15 1. The economy of the Song Dynasty was one of the most prosperous and advanced economies in the medieval world. Monetary gain was assured from the vigorous overseas trade and indigenous trade along the Grand Canal and Yangzi River 2. We will write a custom essay sample on Whap Chapter 15 or any similar topic only for you Order Now The Tang Dynasty focused on education and foreign policy while the Song Dynasty focused on economic growth and the arts. 3. Under Emperor Taizong Li Shimin’s wise governing, the national strength and social development of the Tang Dynasty reached an unparalleled prosperity – economy and commerce flourished, the social order was stable,corruption never existed. . Zhngguo translates traditionally as the â€Å"Middle Kingdom. † Only in the nineteenth century, Zhongguo became the common name for the country. During this time China expelled and Christians and outlawed the religion. They also started to become more internal and did not try to expand. 5. The Song eventually fell to the Mongols in 1279, who moved against the Southern Song years after the forces of Genghis Khan had defeated the Jin. The Mongols had superior military organization and a better grasp of the advances in military technology 6. During the Sung dynasty the monumental detail began to emerge. A single bamboo shoot, flower,or bird provided the subject for a painting. Among those who excelled in flower painting was the Emperor Hui-tsung,who founded the imperial academy. 7. The most important technological innovation of the Ancient Period was the creation of the wheel. The wheel allowed humans to transport goods over long distances. People could also travel longer. 8. From the fifth century AD Confucian orthodoxy retreated before the popularity of Buddhism and Daoism. But a renaissance came during the Song dynasty when Confucianism responded to the challenge and developed its own metaphysics. This new trend is known as Neo-confucianism, and its main exponent was Zhu Xi (1130-1200). It subsequently became the main orthodoxy of the scholar officials until the demise of the imperial system in 1912. 9. Because of the remarkable durability of Chinese civilization as well as its marvelous technological and economic innovations, other cultures began to imitate China. Japan, Korea, and Vietnam were all drawn into China’s cultural and political orbit in the post classical period. Each country interacted with China differently 10. It indicated that this person was of such high social status that she didn’t have to do any work – that she could be carried from place to place by servants, that her every need would be catered to by others. How to cite Whap Chapter 15, Essay examples

Business Analysis and Valuation a Case of Vietnam

Question: Discuss about the Business Analysis and Valuation a Case of Vietnam. Answer: Introduction Advancement in technology makes the world appear smaller. Business has become easier than before as it can be conducted in any country in the world due to advancement in international trade. Brands originating in one country are available in another country such as BMWs. Globalization offers multiple opportunities which in turn give serious challenges to the business. Innovative marketing strategies are required for the business to sustain the competitiveness. The complicated process in product marketing is coping up with new changes. Effective marketing is meeting the changing demands and wants of the customer. Launching products in a new market brings forth new hurdles. Before developing marketing strategies, it is necessary to have a clear understanding of the new target market both its external and internal environment. Therefore, before assessing the results of international marketing strategies, it is essential to properly scrutinize the political, economic, cultural and legal factors of the target market. The report deals with marketing of Yeo Hiap Seng Ltd or Yeos products in the new target market- Vietnam. The purpose of this report is to develop a market strategy for launching Yeos products. The report presents the overview of the organization. Further, it gives detailed PESTEL and SWOT analysis of the target market along with the detailed market analysis. Further, it discusses the marketing strategy of Yeos Company to launch its products in Vietnam. In this context, the report provides details such as objectives and strategies, a positioning of the product, marketing mix, implementation, and control. Overview of the organization Yeo Hiap Seng Ltd is a drink manufacturing company in Singapore (Wong et al., 2013). This company is also an investment holder in Malaysia and Singapore. This company has rich heritage since several hundred years. It has laid its strong footprints not only in Singapore but also in Europe, Australia, New Zealand, US, Japan, China, Hong Kong, Myanmar, Pacific Islands, and Cambodia (McNeill, 2013). It manufactures its Asian drinks, and with the license from Pepsico, it also produces Mug Root Beer, Mountain Dew, Pepsi, and 7Up. The Asian beverages manufactured by Yeo include Justin and Pink Dolphin (Wong et al., 2013). It firmly believes in producing high quality of food and beverage products. Additionally, Yeo smartly manages other international brands such as Evian, Red Bull, Gatorade, Erika Diaries and Uni-President. This well-loved household brand is excelling continuously due to its innovativeness and intimate knowledge regarding customers needs and wants. With its hard work and eff ort, Yeo's has successfully established itself as the international brand and is expanding beyond Asian horizon (Lee et al., 2015). The vision of YHS is to be a leading food and beverage company in the global market. Its mission is to satisfy its customers with high quality products with its innovative strategies and by embracing excellence (Wong et al., 2013). Currently, it aims to launch its food and beverage products in Vietnam. For this purpose, it performs the market analysis of Vietnam. Along with it Yeo's marketing strategies, a positioning of the product, marketing mix, implementation and control will be discussed in the subsequent sections. Business environment A company must perform a detailed research on the target market before launching its products (Baker Saren, 2016). Therefore, Yeo performs Vietnamese functional food market research and considers both the internal and external factors that may influence its product launch. The first step of country analysis includes PESTEL analysis tool. It helps in investigating macro environmental factors that may affect Yeo Hiap Seng Ltd (Kotler et al., 2015). In the business world, the word macro environment refers to external factors that affect decision making, performance, and strategies of organization (Nguyen, 2013). It will be followed by SWOT analysis that is useful to address the marketing pillars- price, product, place of sale and promotion." Next to it a more in-depth market analysis is performed to review the market characteristics of Vietnam. Figure: Decision framework for entry into foreign market (Source: self-created) PESTEL analysis Figure: PESTEL model with two additional components (Source: Nguyen Ha, 2013) Political factors- According to (Nguyen, 2013) since 1975, Vietnam is holding a tight grip on its power. This single-party state follows a communist ideology. Since 1986, Vietnam is undergoing serious political and structural reforms. It has become more open for civil participation, which in a way supports its vision to become a modern and industrialized nation (Griffin, 2016). In comparison to other countries Vietnam has lesser political turmoil or a threat of terrorism. Its political stability is the key to growth. Recently, Vietnam has been accepted as a member of World Bank, Asian Development Bank, Asia-Pacific Economic Cooperation forum, United Nations, International Monetary Fund and World Trade Organization (Nguyen Ha, 2013). These are the traits which make it an attractive trade and investment partner. According to Wertheim-Heck et al., (2014) Singapore and Vietnam have outstanding and multifaceted bilateral relationship. In 2012, there has been the improvement in trade figures. Singapore exports to Vietnam grew by 13% and Vietnam exports to Singapore increased by 18% (Gates et al., 2014). In 2014, the third largest foreign investor in Vietnam was Singapore, which contributed 1300 projects and a total investment of 32 billion US dollars. Both the countries have good cultural relations as well. The Vietnamese students who are highly proficient in English and have completed junior secondary school receive scholarships from Ministry of Education of Singapore. Both the countries have a shared interest in endorsing mutual trade and investment. The fast growing economy of Vietnam along with its structural reforms is a great opportunity for further development of trade and investment relations (Bachelor, 2013). Economic Factors There is a robust transformation in the economy of Vietnam. It has changed from the poorest country in the world to lower-middle income country. In 2010, its income per capita was reported to be 1130 USD. In 2013, the GDP per capita of this country reached 1765 USD (Griffin, 2016). According to Wertheim-Heck et al., (2014) Foreign Direct Investments level in Vietnam has been sustained for 10-12 billion USD/year. Vietnam is leading in the world regarding stock market. In 2014, the net foreign inflow was found to be 107 million USD. In 2012, the consumer spending in Vietnam had increased by nearly 100 billion USD. The value of food expenditure has increased from 23,102 million USD to 31,500 million USD in the period of 2010-2013 (Gates et al., 2014). According to reports of Nguyen Ha, (2013), Vietnam is found to be the fastest growing FMCG market particularly in the area of dairy products, beverage, and foods showing 21.5% growth in the year 2013. In 2013, the inflati on rate has significantly reduced by governments intervention to below 6%. The central bank is reducing the interests rates to support business in Vietnam. Therefore, foreign investors can easily access funds in Vietnam (Griffin, 2016). Social Factors According to Wertheim-Heck et al., (2014), the total population of Vietnam is approximately 94 million and for every dependent individual with age 15 or above 60, there are two or more working individuals of age range 15-60. There are several health concerns in Vietnam rising due to modern lifestyle, which includes, increasing consumption of fast food, tobacco, and alcohol abuse. Hence, there is a number of cardiovascular diseases reported in Vietnam. According to reports of (Lee et al., 2015), there is massive growth of middle-class consumer segment and spending with 46 billion USD in 2012. There is the increase in food and beverage industries in Vietnam (Gates et al., 2014). Technological Factors- Vietnam is developing in the field of technology. It spends 10% of its GDP annually in telecommunication, energy, sanitation, and water and transport system, which are essential for modernization and industrialization in the country (Tuan Yoshi, 2016). The government of Vietnam is planning to purchase patent in the areas such as information technology, automation, and manufacturing. The country is the week in food process technology because of which it does not manufacture high quality of food which is an influential factor for Yeo (Gomez et al., 2014). Environmental Factors Vietnam experiences diverse climate. The summer temperatures may rise to 400C. It hampers businesses depending on hydroelectric plants due to regular power failure (Griffin, 2016). Yeo may suffer in its business as many of its products needs refrigeration. Additionally, Vietnam is reported with the high level of pollution that may trigger high-risk conditions such as heart strokes (Gates et al., 2014). Legislative Factors- The food and safety laws of Vietnam indicates that to be licensed the food products must meet the health and quality standards. It must meet all the requirements related to advertisement, labeling, importing and exporting. The import tariff for functional food products is marked at 30% in addition to 10% VAT tax (Lam et al., 2016). Conclusively, Vietnam welcomes foreign investment because of its political stability and strong economic growth. Vietnam has transparent, and open market and other factors are also favorable for Yeos product launch. It has an inexpensive workforce, abundant resources, and a good geographic position. However, there are some challenges faced by Vietnam, which are, poor infrastructure, an absence of predictability, low education attainment, and skills. SWOT Analysis Strength- Vietnam attracts foreign investment due to rapid growth in food processing industry. There is the increase in brand recognition among the Vietnam consumers particularly the wealthy and the young class. Alcohol and another beverage consumption are significantly increasing in Vietnam. The main advantage for domestic manufacturers in current global instability includes a stable supply of raw materials, agricultural products, and pricing system (Gates et al., 2014). Weakness- The income consumers face disparity due to a difference in income earnings between urban and rural areas. Except for sectors like dairy and confectionery, the overall food processing industry is very fragmented. The country is too slow in adopting latest technology in the food and agricultural sector. It may significantly hamper Yeo's production system. Although the government is giving its best effort, Vietnam's infrastructure is still weak. The transport system is weak with ports and railways not meeting the economic growth and has the little link with the outside world (Gomez Tuan, 2014). Opportunity- The market barriers may be eliminated if Vietnam joins the WTO, which may benefit the exporters. The competition may increase with redesigning of trade restrictions. The lifestyle changes in urban areas are positive with consumers mainly demanding high quality and expensive food items (Tuan Yoshi, 2016). Additionally, there is the increase in income and convenience in urban areas. There are more investment opportunities in Vietnam due to its increasing domestic market, export facilities, cheap labor, and successful privatization of food companies. There is the increase in investment in food and beverage industry due to higher consumer spending in soft drinks and alcohol. Therefore, drinks manufacturers can come up with diversified products with health benefits to attract consumers. The tourism industry is growing with increased profitability and convenience for packaged goods. The agricultural sector, however, requires a strong investment, which may enable the investors to count on "support policies of the state" (Nguyen et al., 2015). Threats- following the Vietnams WTO membership, the small companies may remain behind in the fierce competition due to lack of affordability to exist in the market. The inflationary pressure may arise due to Vietnam Dong devaluation. In 2010, there was the rise in consumer price inflation. The BMI predicts a rebound in the mid double-digit year. Manufacturers in the food industry may face a risk of profit due to increase in the cost of agricultural commodities (Griffin, 2016). Market analysis There are several health concerns in Vietnam rising due to modern lifestyle, which includes, increasing consumption of fast food, tobacco, and alcohol abuse. Hence, there is number of cardiovascular diseases reported in Vietnam. People are increasingly opting for health drinking habits, which is an added advantage for drinks manufacturers. The health supplement market has grown by 11% by the year 2013. Evidently, the Asian consumers are demanding products that may support their busy lifestyle. Therefore, Vietnam welcomes more entrances in the health supplement industry (Wong et al., 2013). Since last five years, there is a tremendous growth in the food market. By the year 2012, there were 1785 enterprises in Vietnam selling more than 10,000 functional food products. The high cost of the food products is due to the lack of development in technology and high import tax. Yeo may reap added advantages by manufacturing functional foods in Vietnam. To combat the growing health disasters es pecially the cardiovascular diseases the government is advocating higher consumption of functional foods by supporting the customers. However, the Vietnam Association of Functional foods fails to supervise the market appropriately with inadequate punishments for the derogations (Griffin, 2016). The consumer survey by Gates et al., (2014) in Ho Chi Minh City showed the higher preference for health among consumers and high spending on milk, food, and other beverage products. The major channels for distribution include supermarkets, drug stores, online stores and specialty stores. The drug stores will be permitted to sell the functional foods only if it has Certificate of Food Hygiene and Safety (Gomez Tuan, 2014). Supermarkets were found to be an effective distribution channel for drinks and other beverages. Consumers in Vietnam are not comfortable with online marketing. Yeo must carefully choose its distribution channel depending on its product types and storage requirements. Marketing strategy The Yeo Company has analyzed the external and internal factors of the target market- Vietnam. Therefore, the next objective to the market entry is to develop a marketing strategy. However, there is no specific strategy; best action should be taken depending on the circumstances. A business must identify the risks, the controlling level, and the required resources. Figure: Target market entry, risk resources, and control (Source: Nguyen Ha, 2013 ) Market segmentation Firstly, the target segment includes people from all groups, with the geographic region in the market segmentation being the urban area. Yeo's beverages are applicable for consumption by both the middle and the upper-class consumers. Yeo's products contain low calories. Therefore, it has health benefits that may give the advantage to the diabetic patients. Positioning of product The product shall be positioned in the market in a manner that will attract the early adopters. The positioning of the product includes sports segments, women, and men of all ages groups as well as children. Firstly, Yeo must explain its customers about the usefulness of the product, its innovativeness and its difference from the other products of the competitors. Simultaneously, it must vigilantly note customers feedback and expectations. Secondly, it must create an appeal for its brand by vigorous advertisements (Cushnan, 2016). Implementation and control Creating awareness among the consumers is a vital step in any business. According to Kotler et al., (2015), the key strategy is to use sports person for endorsing the food related product. The reason being sports person are the icon of fitness and health, therefore; clients tend to believe the health benefits of the products and eventually accept them. The strategic positioning of the product can be enhanced by using blogs in the internet and online marketing through Facebook, Twitter. This will help stimulate the young consumers quickly. Digital marketing (using viral videos, SEO) can easily increase product awareness (Cushnan, 2016). The three core elements of product strategy include- distribution, promotion and customer support (Baker Saren, 2016). Yeo can choose from one of the distributing channels in the Vietnam discussed above after carefully considering the pros and cons. Promotion greatly depends on the online presence of the product and rigorous advertisements. The crowd based campaign is an additional boost to increase the customer support. Such campaigns provide an opportunity to speak with media analysts to brief details of a product and its relevance and ensure long-term market presence (Rundle-Thiele et al., 2015). A successful promotional activity determines the success rate of a product after its launch in the market. Customer will develop a positive concept of the product once they are convinced that it offers both mental and physical vitality. This will work as the template for the next step that is expanding the product distribution (Baker Saren, 2016). Packaging plays the major role while ma rketing, however, it must meet the food and safety standards as discussed earlier. It must have a distinct catchy logo and relevant product information as per the guidelines of Vietnam. The product must receive approval from FDA. One can determine pricing rates by using the cost-plus method. It involves getting the desired profit by calculating the overall production and other promotional costs of products. At the initial level, penetration pricing system can be used which means setting the product at the lower price initially for faster diffusion of product in the market (Tuan et al., 2016). The organization has to initially trust the agents as the product moves from the from supplier to manufacturer to wholesaler to retailer to consumer (Kotler et al., 2015). The distributors will ultimately deliver the product to the customers. They must be paid high fees initially as they are the final representatives of the product. See the Appendix for the action plan. Conclusion Conclusively, the food and beverage industry is growing well in Vietnam, which is attractive for foreign investment. Consumers are more interested in buying local Vietnamese products. Therefore, YHS ltd must work hard to establish its market. The great potential of Vietnamese market is evident through PESTEL analysis. Food manufacturers can generate huge profits by delivering health benefits to the consumers. It is apparent from the market analysis that Yeo Hiap Seng Lt. has great opportunities in the Vietnamese market. Vietnam welcomes foreign investment because of its political stability and strong economic growth. Vietnam has the transparent and open market, and other factors are favorable for Yeo's product launch. It has an inexpensive workforce, abundant resources, and a good geographic position. However, there are many threats as discussed under SWOT analysis that is not under the control of Yeo Company. Therefore, Yeo must take appropriate decisions keeping in mind all the pro s and cons of the Vietnamese market. However, further research regarding competition among the food and beverage sector in Vietnam is recommended before Yeo makes its entry into Vietnam. The learning outcome of this study includes clear concept about business strategies, market research, analysis of the external and internal market environment, a positioning of product and services and finally reaching the customers. References Bachelor, O. (2013).Business analysis and valuation a case of Vietnam dairy products joint stock company (vnm)(doctoral dissertation, Vietnam national university). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. BBC. 2013. Vietnam profile. Available at https://www.bbc.com/news/world-asia-pacific-16567315 ( referenced 16. March 2014) Brown, D. (2014). 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